Microsoft Web Storefronts
Site
124 Main St.
Installed
May 1, 2014
Team
Nadia Shabazz
Lucas Dutronc
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Microsoft.com Store wished to increase the awareness of digital goods that not only included software, but also apps, games, music, subscriptions, music, TV, and movies. Obtaining new customers and growing its digital content is a cyclic process that would increase Microsoft's digital goods ecosystem and relevance.
What was accomplished:
Role.
I helped develop the UX and visual design for the Routing, Category, and Product Details pages of Microsoft.com. This included work flows, user experience heat map testing, and responsive behaviors with consideration to viewports 2048px to 320px.
Challenge.
Users are not aware of the Microsoft app ecosystem. The Store needs to raise user awareness to sell more apps and digital goods in order propel apps usage on our desktop and mobile environments.
Question.
How can we entice customers to the Store so they can purchase our Apps and other digital goods?
Concept.
Create a streamlined and engaging Store experience where users can easily find great products.
(Please click to see the full Routing page and Category page)
When customers want to view Windows Apps, they are redirected to this Category page from the Routing page. The purpose of the Category page is two-fold: for Marketing content, it's a way to showcase a more emotional storytelling opportunity, and for functionality, it's a way to display quality content in an easily discoverable way.