Quaker Global Kids
As a part of our redesign, we considered how Quaker can appeal to children as a fun and delicious breakfast option while reassuring parents that it is also nutritious and heart healthy.
The solution was to balance honest food photography and appetizing colors with a cartoon environment and character star that children can love. For the Canada line, I worked remotely with illustrators to transform character sketches into final art. For the UK line, I utilized the old packaging as a starting point to create 4 new bear designs and environments.
Canada Global Kids
Oat So Simple
UK Global Kids
Oat So Simple pouches, back and front