Tommy Bahama
As an in-house designer, I worked on a variety of projects including special occasion retail branding and environmental design, editorial adverts, weekly POP signage, and direct mailers. To celebrate Tommy Bahama's 20th Anniversary, I developed a commemorative logo that would be applied to merchandise, advertisements, and in-store materials.
NYC Flagship Store
In November 2012, Tommy Bahama launched their Manhattan Island Flagship store on 5th Avenue. I helped create the store barriers, street lamp banners, taxi topper signs, and bus wraps to announce the grand opening. I also participated in the marketing message naming exercises to showcase on each installation piece.
By communicating well and often with the fabricators as well as with the City of New York PR groups, I ensured all city ordinances and guidelines were met.
(Photography courtesy of Tommy Bahama)
NYC FLAGSHIP STORE
Store barriers surrounds the flagship store in NYC during construction
Photo collage welcoming patrons at the restaurant entrance on 5th Avenue, NYC
Retail branding
In-store signage
To commemorate Tommy Bahama's 20th Anniversary as a celebrated clothing brand, I developed a logo that would be applied to merchandise, advertisements, and in-store materials.
Holiday Sales Kit Employee training kit includes materials on how to approach customers, games on merchandise knowledge, coupons, and gift tags.